A quiet revolution is brewing in India's tier 2 and 3 cities, where Electric Vehicles (EVs) are steadily gaining traction. Once considered a niche product and symbol of progressiveness and wealth for urban elites, EVs are now being welcomed with open arms among consumers in smaller cities, indicating a significant shift in the country's sustainable transportation landscape. Metropolises were once the primary driving force behind the EV revolution, but recent reports reveal tier 2 cities have not only equalled, but surpassed tier 1 cities in certain EV segments like the 2-wheeler. 

What's driving this trend?

Several factors have influenced this phenomenon and made EVs a desirable choice for budget and environmentally conscious consumers in smaller cities -

• Climate change and growing environmental awareness.
• Decreasing battery costs.
• Government incentive schemes. (FAME, PLI, EMPS etc.)
• Increasing fuel prices.
• Growing charging infrastructure.
• Convenience factors.

Cities charging forward

In tier 2 cities like Ahmedabad, Chandigarh, and Jaipur, EV sales are witnessing steady growth. Local dealerships report a significant increase in inquiries and bookings, with many customers opting for affordable EV models. Tier 3 cities are also joining the EV movement. Places like Nashik and Vijayawada are seeing a surge in EV adoption, propelled by growing awareness, improving charging infrastructure, and increased convenience. Not only entrepreneurs and businesses, but individual owners are recognizing the economic benefits of switching to electric vehicles too.

The growth of EVs in tier 2 and 3 cities reveals a broader demographic shift. Younger, environmentally conscious consumers are driving demand, seeking sustainable transportation options that align with their values and needs of the world. Moreover, the rise of ride-hailing services and last-mile delivery fleets in smaller cities is creating new opportunities for EV adoption and helping the entire ecosystem thrive.