Are you an EV enthusiast looking to spread the love for electric vehicles to your friends and family? Do you want to convert them into EV ambassadors like yourself? In this post, we'll take you through the EV conversion process, a step-by-step guide on how to turn your friends into EV enthusiasts, so you no longer have to feel guilty for being the only one enjoying the countless benefits of driving in sweet, silent, EV luxury.

Step 1)   Planting the Seed of Awareness

The first step in converting your friends into EV enthusiasts like yourself, is to plant the seed of awareness. Start by sneaking in the benefits of EVs in casual conversations. Share interesting facts, such as how EVs produce zero tailpipe emissions, are far more convenient, and have much lower operating costs. You can also share videos or articles that you come across about the latest EV models, their features, and their benefits. There’s no need to oversell it, the truth about EVs is enough to get anyone to love them. 

Step 2)   Nurturing the Seed with Education

Once your friends are aware of the benefits of EVs, it's time to nurture the seed by educating them further. Share more in-depth information about EVs, such as how they work, their charging requirements, and their nominal maintenance needs. You can also invite them to test drive an EV or attend an EV event to experience the thrill of driving an EV firsthand. You know what they say - once you go electrified, you’ll never seek another type of ride!

Step 3)  Watering the Seed through Experience

The next step is to give your friends extended hands-on experience with EVs. Offer to lend them your EV for a day, or better yet, plan a road trip to show them how EVs perform during long journeys. This will create the perfect chance to experience the smooth, quiet ride of an EV and it will also give them an opportunity to use helpful applications like E-Hub to locate charging stations along the way.

Step 4)  Providing Nourishment with Incentives

To help your friends make the switch to an EV, help them with information about the incentives available for EV owners. These can include government subsidies, tax exemptions, and additional discounts. This is the right time to share information about the cost savings of owning an EV, such as lower fuel costs, reduced maintenance needs, and initiatives like Battery-as-a-Service (BaaS) to further ease the financial burden of owning a vehicle.

Step 5)  Harvesting the Crop - Conversion Complete

The final step is to help your friends officially convert to an EV. Offer to help them research and compare different EV models, and provide guidance on how to purchase an EV. You can also offer to help them install a home charging station and download applications to find public charging stations or reliable EV information.